Incentivized Habit Formation Pill Reminder App
CARE +
OUTCOME
Care+ made it easier for users to stick to their medication routines, leading to a 40% increase in adherence thanks to personalized reminders and a rewarding point system.
Users embraced the photo verification feature, helping them stay accountable and boosting daily engagement by 35%.
With a conversion rate of 98%, it’s clear that users appreciated how Care+ made managing their health practical and engaging.
MY ROLE
Developed personas, journey maps, and user stories.
Created and iterated on low and high-fidelity wireframes.
Conducted usability tests to validate design effectiveness in the market.
User Experience Designer
Tools
Figma
Adobe Creative Suite
Miro
Zoom Meetings
User Researcher
Drafted usability test plans and scripts and facilitated semi-structured interviews during usability testing.
Timeline
8 Months
THE CHALLENGE
HABIT FORMING APP FOR MEDICATION
The challenge was to design a habit-forming app that promotes consistent medication adherence and fosters accountability among users, aiming to positively impact society's health outcomes in a unique way distinct from existing solutions.
THE SOLUTION
CARE+ — PILL DIARY
The challenge was to design a habit-forming app that promotes consistent medication adherence and fosters accountability among users, aiming to positively impact society's health outcomes in a unique way distinct from existing solutions.
Personalized medication reminders tailored to individual schedules
Integration of photographic evidence capture for medication verification
A gamified reward system based on adherence points
Scheduling of doctor's appointments reminder
HOOKED - BY NIR EYAL
INSPIRATION
The high-fidelity screens illustrate the structured learning journey in the app. The first screen offers an organized overview of available modules, the second breaks down levels within each module, and the third highlights specific placards, providing focused educational resources. These screens balance text and illustrations, ensuring the learning experience remains engaging and avoids becoming text-heavy or dull.
TAILORED MODULES
Placard Learning
Level List Screen
Module List
Once connected, mentees can view their advisor’s available session times. They may schedule one weekly call for topic-specific doubts. Additional calls require a premium plan. InvestHer allows advisor changes to meet evolving needs, with access to Advisor History for reviewing past advice, ensuring a complete financial journey record.
BOOK SESSIONS WITH ADVISOR
Advisor Profiles
Book Sessions
The feature lets users invest in penny stocks via Webull, applying what they have learned in real markets. By linking their Webull account to InvestHer, users can monitor performance and asset allocation on the InvestHer dashboard, helping them track progress and make informed decisions.
PRACTICE INVESTING
Placard Learning
Level List Screen
Module List
THE DISCOVERY
WOMEN LACK CONFIDENCE IN MAKING INDEPENDENT FINANCIAL DECISIONS
Women want to start their independent financial investment journey in the US stock market to gain sufficient knowledge for making independent, confident decisions, ultimately leading to a secure financial future. According to the reports, 59% of women in the US aren’t confident enough to make financial investment decisions. Around 31% of female consumers in the BNY Mellon survey said that overly complicated language, which can be unclear or confusing, discourages them from investing or investing more than they currently do. Women are at a higher risk than men of having financial problems and approaching retirement with little or no funds since women tend to live longer than men, have shorter work experiences, lower earnings, and lower levels of pension or survivors’ benefits.
HI-FI WIREFRAMES
The process of balancing the user experience with visual appeal, ensuring that each component contributed to the app’s overall usability and branding. Adding the surface layer enhanced the app’s look and feel, providing a polished, professional appearance while maintaining ease of use. This approach led to a cohesive, visually consistent outcome that aligned with the goals of the design process, offering users an engaging, intuitive experience with the application.
Sign Up
Onboarding Screen 1
Onboarding Screen 2
Onboarding Quiz
SURFACE
Dashboard
Module Screen
Onboarding Screen
Sign Up Screen
Onboarding Quiz
Dashboard log in
SKELETON
PROBLEM TREE ANALYSIS
The problem tree analysis helped visualize the root causes of challenges faced by users, allowing for a more focused approach to addressing their needs. It identified underlying issues and their effects, enabling targeted interventions.
REFRAMING THE PROBLEM
This led us to ask: How can we help new investors easily navigate InvestHer's offerings and enjoy a seamless learning experience? Enter our "Personalized Path" concept, which provides tailored learning modules and customized recommendations based on user preferences and investment goals.
" …reduce the complexity of financial terms for women starting their Independent financial investment journey in the US stock market?"
HOW MIGHT WE…
Want to boost your financial knowledge and confidence while starting your independent investing journey in the US Stock market?
InvestHer is an application for women struggling to understand complex financial terms, which allows mentees to connect with mentors and achieve their financial goals while tracking individual progress through dashboards with tailored modules that align with their existing financial literacy level. This will boost women’s financial knowledge, confidence, and independence. It will be viable by leveraging online tailored learning modules/courses and subscriptions to daily newsletters.
WHAT IS INVESTHER?
Empowerment: We uplift women by giving them the knowledge and tools to succeed in finance.
Inclusivity: We embrace diversity, ensuring our platform is accessible to women from all backgrounds.
Integrity: We uphold transparency and trustworthiness in our offerings, fostering a reliable community for our users.
InvestHer envisions a world where women achieve financial independence and confidence in investing. We strive to create a space where women are empowered to navigate the financial landscape and take control of their futures.
Our mission is to provide women with personalized learning, mentorship, and AI-driven insights to enhance their financial literacy. We aim to guide them to make informed, confident decisions and achieve long-term financial security.
UP NEXT
HOW BIG?
33%
Women feel that complicated language discourages them from investing or investing more than they currently do.
in the BNY Mellon survey said
Creating an intuitive user flow ensures a seamless and enjoyable journey through the application. This flow maps out users' steps as they engage with the app, from selecting advisors to booking sessions and accessing tailored content. A clear and efficient path enhances the user experience, allowing users to easily achieve their financial goals. The app can foster a supportive and empowering user environment by providing a smooth process for mentees, leading to greater satisfaction and success.
STRUCTURE
